Media Relations
The TASC Group has mastered the art of media relations over the last 20 years. We understand media, but more importantly, we understand our clients’ stories. As one of New York City’s top award-winning PR firms, our focus is on highlighting the nonprofits and mission-driven organizations solving the most pressing problems of today and connecting them to the communities they serve.
TASC’s Approach to Media Relations
We do not chase numbers. We chase impact. Our media strategies are tailored to fit your needs and will take your thought leadership and programmatic work to your audience through hyperlocal, local, national and international media coverage.
Where is your audience getting the news? Who are the journalists who need to know your story? Where can we make a splash? We can help you find out.
We Make It Look Easy, But It’s Just What We Do
By generating innovative ideas consistently, The TASC Group elevates your mission and reputation in targeted media outlets – putting you in front of the right constituents. We:
- Craft award-winning media outreach strategies and campaigns that generate national momentum for our clients
- Build long-lasting relationships with members of the media on your behalf, crafting your reputation in newsrooms across the country
- Conduct daily media pitching for our clients, reaching out to the most relevant international, national, regional, local and industry media on a consistent basis to discuss the organization’s mission, work, expertise and programming
- Track down proactive opportunities to generate feature stories on our clients and their leadership
- Identify opportunities to highlight our client’s thought leadership on breaking news
- Introduce you to editorial boards across the country to establish you as the go-to thought leader in your industry
- Stay up to date with the latest trends in the 24/7 news cycle
- Monitor how you are perceived by the media and your constituents and respond accordingly
Our Results Speak For Themselves
The TASC Group has a proven track record of achieving our clients’ objectives through high-impact media relations strategies. Our clients have been appointed to city-wide office, secured state funding for capital improvement plans, overcome COVID-19 vaccine hesitancy, exposed the corporate malfeasance of Fortune 500 companies attempting to shirk their responsibility for poisoning victims with asbestos-laced talc powder and more, thanks in large part to the attention their causes received in the media.
Our clients are consistently featured in The New York Times, The Wall Street Journal, The Guardian, Bloomberg, Forbes, CBS News, NBC News, CNN, Univision and other high-caliber outlets as well as the outlets their constituents read, be it local Bronx papers, trade publications or identity-specific outlets.
Get in touch to find out how we can elevate your presence in the media.