Rebuilding Public Trust: The Vital Role of PR Professionals in a Skeptical News Landscape
In an era marked by rapid technological advancements and a relentless surge of information, public [...]
Aug
From PR to Planet: Why greenwashing won’t save the earth
The WHO announced in 2019 that they expect 250,000 more deaths per year from climate [...]
Jul
Ohio Train Derailment: Public Relations in Holding Institutions Accountable
On February 3, 2023, the freight train derailment in East Palestine, Ohio resulted in dismaying [...]
May
The Importance of Elevating Underrepresented Voices
Imagine you are suddenly faced with a condition that changes your life forever, that makes [...]
Apr
Artifact’s Effects on Journalism and PR – the AI-Based News App by the Founders of Instagram
Apps that run on algorithm-fueled personalization are gaining traction. Popular social network TikTok now has [...]
Apr
Advocacy Today: The Benefits of Integrated PR and Digital Marketing Campaigns
The emergence of digital marketing has given cause-driven organizations a unique opportunity to reach their [...]
Apr
The TASC Group Recognized as One of The Nations’ Fastest Growing Companies of 2023 by Financial Times
The TASC Group was ranked by the Financial Times and Statista as one of The [...]
Mar
How “woke M&M’s” can awaken the minds of PR professionals: A glimpse into internet phenomena’s demonstrative power in informing coordinated communicative efforts
A rapidly evolving component of the modern human experience demands at least some recognition of [...]
Feb
CEO of The TASC Group Larry Kopp featured in the LA Times
Chief executive of The TASC Group Larry Kopp offers expert insights in an article by [...]
Feb
George Santos, a web of lies and the rise of news deserts
As the 118th Congress convenes for a new session, one story has drawn particular public [...]
Jan