The Challenge: The Trayvon Martin Foundation hired TASC to represent Trayvon Martin’s family, their legal team and the foundation’s programmatic mission. The media circus surrounding the trial of Martin’s alleged attacker, George Zimmerman, required around-the-clock responses to inquiries and daily messaging from the family.
Our Strategy: TASC managed the crisis communications elements of the story, fielded thousands of media requests and defended Martin’s reputation during the trial. We used the media attention to discuss Stand Your Ground laws, and steered as much attention as possible to the work of the foundation. We also helped the family build out their social media presence and use these platforms effectively throughout the media campaign.