Any organization can eventually find itself in troubled waters, and when it does, you want to be confident that your public relations firm acts quickly and decisively on your behalf. TASC helps our clients look ahead and prepare for difficult scenarios so that if controversial events occur, we are ready to respond with a strong action plan.
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TASC reviews and analyzes your public relations and communications tools including newsletters, annual reports, collateral materials, etc. in order to determine messaging effectiveness and how your audience and the media perceive your organization. |
Once we’ve created a media plan and agreed upon our goals, we roll out our strategy for media outreach. The TASC Group has a reputation for successful media placements in the meaningful newspapers, magazines, websites and TV segments that are viewed by your audience. |
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The key to a successful media campaign is getting your message to the right people. And we know in order to do that your message first needs to reach the influential people in the media. We have long standing relationships with the reporters, columnists, editors, producers, anchors, radio hosts, bookers, bloggers, etc. covering the issues you care about. We know how to reach your audience. |
The TASC Group can help prepare and coach your senior leadership team for media appearances on TV or radio and for interviews with print media. TASC also provides constructive feedback on all media interactions in order to enhance future media appearances. |
We use traditional public relations materials such as press releases and EPKs (electronic press kits) as part of our communications strategy. Press releases and alerts are written and distributed to the right members of the media to inform them about your organization’s latest news and that you are available to comment on current events. EPKs are digital portfolios containing important documents about your organization such as biographies, fact sheets, past media coverage and inspiring photos. |
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You are more than just a brand and a logo. You are a mission-driven, passionate group of people and the most effective way to communicate your message is through your story. The TASC Group is here to help you tell your story in the most effective way possible to reach your desired audience and create the type of change you want. |
Digital tools are invaluable resources for reaching both broad and targeted audiences. Social media allows you to engage your audience in conversations that are important to your organization. TASC can help you take advantage of these evolving tools as well as evaluate and recommend improvements to your website including its functionality and SEO. We can also advise you on how to use social media sites to promote your mission, your messages and your thought leaders and train your team on how to implement a strategic approach to using these tools effectively. |
