We tell the stories that change the world

RECOGNIZED FOR EXCELLENCE. FUELED BY IMPACT. INSPIRED BY CHANGE.

At The TASC Group, we create award-winning communications strategies and innovative campaigns that drive social change.

Our Mission

Our mission

More than 20 years ago, The TASC Group was built on a foundation of progressive values and a passion for public service. From social justice and human rights to crisis management and beyond, we’re the communications experts that mission-driven clients can trust to help make a big impact on the causes they care about the most.

What we stand for

Our work at The TASC Group is deeply rooted in our values.

AUTHENTICITY, INTEGRITY AND ETHICS

We’re committed to developing long-term relationships with our clients. As expert communicators, we abide by a strict code of ethics: seek to listen first, with empathy, putting honesty and integrity above all else.

HARD WORK, HIGH EXPECTATIONS

We foster a climate of opportunity, growth and innovation for our team. When it comes to advancing our clients’ mission to do good, passion and urgency are infused in our work ethic.

COMPROMISE AND RESPECT

Our goal is to not only empower, develop and mentor our people, but to also utilize their unique perspectives to generate impact for our clients.

INSPIRED FUN AND CREATIVITY ALWAYS

As life-long learners, we aim to be inspired not only by the work that we do, but also by one another while cultivating a sense of joy. We fearlessly embrace new techniques and creative ideas that yield effective solutions for our clients’ mission.

ENTREPRENEURIAL SPIRIT

We provide the highest level of service, giving our clients our complete attention. Driven by results and efficient work, our team members take the initiative and develop unique solutions to support client goals.

Meet our people

The TASC Group is a team of communications experts, media relations professionals, messaging specialists and brand strategists with decades of experience in communications and public relations campaigns.

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LARRY KOPP

Chairman and Founder

As a trained storyteller and communications expert, Larry Kopp has nearly 35 years of experience across several sectors: advocacy, nonprofit, political and public policy and the entertainment industry.

Larry founded The TASC Group two decades ago with a mission to work with the most dynamic and inspiring leaders and organizations in the nonprofit, political advocacy and business worlds. He has worked on some of the most significant and high-profile public relations campaigns in the country and has built political grassroots organizations in more than a dozen states. He also has helped manage multi-million-dollar political campaigns at the state and local level and worked on several presidential campaigns.

Larry has appeared as a crisis communications expert on major news shows and has been quoted extensively in dozens of major national media outlets, including CNN, The New York Times, The Wall Street Journal, Vanity Fair, People Magazine, Reuters and The Associated Press. His writings have appeared in PR Week Magazine.

Larry also had a lengthy career as a professional actor before joining the political and nonprofit worlds, appearing in Hollywood blockbuster films and TV shows, including the Farrelly Brothers hit “Dumb and Dumber,” major appearances on “Law and Order”, ABC’s TV series “Supercarrier,” the film “Alien Nation” starring Mandy Patinkin and James Caan, among others.

Larry has performed in more than 40 plays in New York and Chicago premiering the works of Pulitzer Prize winning playwright David Mamet and Shel Silverstein. He also appeared in Mamet’s film “Homicide”which premiered at and opened the New York Film Festival. He is a founding member of the Atlantic Theater Company along with Mamet, W.H. Macy and Felicity Huffman.

Larry graduated from Phillips Academy Andover and attended the prestigious acting program at New York University’s Tisch School of the Arts. He also graduated with a Bachelor of Arts in political science from Columbia University. He is married with three children and lives in Montclair, New Jersey.

What do you love most about working in public relations?
I love helping our clients move the dial for the causes they are fighting for. The people in the public relations and communications space are also great.

What has been a highlight in your career so far?
Starring in the hit movie Dumb and Dumber. No, not really – I think both working with 60 Minutes for Park51, the Islamic center near Ground Zero, as well as the Trayvon Martin Family.

What do you like to do in your spare time?
I spend time with my family, ski, scuba dive and golf. What’s the best advice you’ve ever received? Surround yourself with people who are smarter and more capable than you.

What’s your favorite quote?
“Taxes are the price we pay for civilized society.” – Oliver Wendell Holmes

Rida Bint Fozi

RIDA BINT FOZI

Partner and President

An award-winning public relations professional, Rida Bint Fozi has more than 15 years of experience as a communications specialist, strategist and publicist for businesses, nonprofit organizations and socially responsible companies and thought leaders. 

Rida’s work has been recognized for excellence by the Public Relations Society of America (PRSA) and PRSA NY. She was named one of PRSA NY’s inaugural “15 Under 35” Award winners, which honors the NY public relations community’s foremost emerging talent. She has led multiple campaigns that won PRSA NY Big Apple Awards and PRSA Silver Anvil Awards of Excellence and has been named a Ragan’s Top Woman in Communications and PRNews Top Woman in PR. She previously served on the PRSA NY Young Professionals Advisory Board and has regularly served as a judge for its annual Big Apple Awards competition. 

Rida has spearheaded grassroots, national and international campaigns and managed crisis communications for clients such as the Trayvon Martin family and Foundation, United Way of New York City, the Heather Heyer Foundation, NYU Tisch School of the Arts, the David Lynch Foundation, Dictionary.com and the Stella Adler Studio of Acting.

Prior to joining TASC, Rida served in leadership and development positions at national youth organization Young Muslims and managed communications and social media for the Islamic Circle of North America, one of the nation’s leading American Muslim organizations.

Rida is known for her endless curiosity, passion for hyphen placement and deep love of maps, science and memes. Her interest in design and photography, and keen eye for detail, inform her ability to think creatively and offer a fresh and unique approach to the ever-evolving public relations industry. In her down time, she can be found hand lettering, baking or buried in non-fiction reads.

Rida has a Bachelor of Arts in English literature from Brooklyn College.

What do you love most about working in public relations?
I get a thrill from managing multiple projects at once – prioritizing tasks, managing competing deadlines, juggling responsibilities. I also love that I get to wear so many hats; sometimes I’m the strategist, other times I’m the logistics manager or even the photographer. My brain thrives off being constantly engaged.

What has been a highlight in your career so far?
Working with and representing Trayvon Martin’s parents, Sybrina Fulton and Tracy Martin. It was an honor to support them during such a difficult time for them personally and a historic time for us nationally.

What has been one of your favorite campaigns to work on? 
There are so many! A personal favorite was a campaign promoting the Stella Adler Studio of Acting’s actor training on Rikers Island, a deeply impactful program that brought movement, dance and writing classes to incarcerated women. The campaign required so much thoughtfulness, diligence and attention to detail. We secured a phenomenal piece in the Associated Press and our positive press coverage led to a full-time arts liaison being hired at Rikers.

What show and/or movie have you recently seen that you would recommend?

Ted Lasso or Avatar: The Last Airbender (a favorite comfort watch).

What’s your favorite quote?
I don’t have a singular favorite quote but do love this sentiment from Maya Angelou: “This is a wonderful day. I’ve never seen this one before.”

Amy Ward Kaup

AMY WARD KAUP

Chief Operating Officer

Amy Ward Kaup is a marketing professional with more than 20 years of experience in various vertical markets, including the financial services and banking industries. She worked as a marketing executive at both Goldman Sachs and Bank of America as well as The Maloney Group and Pricewaterhouse Coopers, where she served for more than a decade. Her expertise includes taking numerous products from concept to market, which gives her a unique perspective when it comes to strategy, positioning and integrated marketing. Amy has been with the TASC Group since 2006.

What has been a highlight in your career so far?
I truly love interviewing candidates for TASC, especially candidates who are recent graduates and fired up about the future and working in NYC.

What do you like to do in your spare time? 
Anything having to do with my three kids.

What show and/or movie have you recently seen that you would recommend? 

I’m a podcast fan (I don’t watch TV), and I’m currently listening to Blind Plea, a heart-wrenching story about domestic abuse, the court system and race relations in the South.

What is your favorite part about living in New York City? 
People watching.

If you could eat one food for the rest of your life, what would it be?

Hummus.

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CECILIA FAVELA APODACA

Chief of Staff

Cecilia is a communications professional based in New York City working to increase visibility for advocacy-based organizations and uplift the voices of under-resourced communities. She has worked with clients in the private and public sectors supporting in strategy, messaging, media relations and campaign development.

With a Bachelor of Arts in international studies and specializations in Latin America and geography from Colorado State University, Cecilia began her career working with local nonprofits in New York with event management, marketing and research. Her past educational and professional experiences shaped her passion for utilizing storytelling as a means of community empowerment.

What do you love most about working in public relations?
I love the variation. Since there is no “one size fits all” in terms of campaign development and media relations, every day looks different and presents new opportunities to be creative.

What has been one of your favorite campaigns to work on?  
One of my favorite campaigns was working with the Ira A. Lipman Center at the Columbia School of Journalism with the launch of Uncovering Inequality, a research-based project dissecting and examining the state of Black-white inequality across five sectors. The work was extremely fulfilling and offered a unique opportunity to join academia and journalism together with the goal to educate.

What do you like to do in your spare time?

I’m usually at the gym, reading in the park or learning how to salsa.

What song do you currently have on repeat?
Flor Pálida by Marc Anthony is always on repeat.

If you could only eat one food for the rest of your life, what would it be?

The mushroom garganelli from Wild on Hudson Street. It is just. so. good.

Lisa Burkert

LISA BURKERT

Account Supervisor

Lisa is an award-winning communications professional with nine years of experience leading public relations campaigns for a variety of clients, including mission-driven progressive organizations in the nonprofit and social justice spaces.

At The TASC Group, Lisa has spearheaded national media campaigns, local grassroots movements and crisis management campaigns centered around LGBTQ+ rights, diversity, equity and inclusion education, racial justice and gender equity, among others. She is currently leading the charge alongside a team of asbestos litigators to expose Johnson & Johnson’s efforts to skirt compensating individuals fatally harmed by the company’s asbestos-laced talcum powder, which has resulted in favorable media coverage from top tier outlets including Reuters, Bloomberg Law, NPR, The Wall Street Journal and Financial Times. Beyond her client work, Lisa is responsible for training and mentoring junior team members.

Lisa has won various industry recognitions including being named Ragan’s Top Woman in Communications. Her efforts spearheading a media relations campaign broadcasting the mission and services of national Black Trans-led LGBTQ+ organization Destination Tomorrow, which generated over 1,150 media hits, won PRSA-NY’s Big Apple Awards in various categories.

Prior to joining TASC, Lisa spent most of her career in the fashion and lifestyle spaces, developing and executing communications strategies for emerging brands, gaining meaningful media coverage across top tier publications. She has a Master of Arts in fashion marketing from LIM College.

During the COVID-19 pandemic, Lisa helped build a homework help program for a progressive elected official’s campaign to aid families struggling with remote learning in the Queens and Bronx boroughs of New York City. She is passionate about volunteering and raising awareness for various social justice issues.

In her spare time, Lisa can be found hanging out with her two cats, going for long walks along the East River, trying new restaurants or rewatching Gilmore Girls for the 500th time.

What has been one of your favorite campaigns to work on?
Destination Tomorrow, a Black Trans-owned LGBTQ+ organization, has been one of my favorite campaigns to work on. Led by great people with lived experience, the organization does incredible work in holistically addressing the challenges the community faces.

What would your coworkers say are your greatest strengths?
My coworkers would say that my strengths are thoughtfulness and adaptability.

What show and/or movie have you recently seen that you would recommend?

Abbott Elementary.

What’s the best advice you’ve ever received?
If it’s not a “hell yes,” it’s a “no.” 

What’s your favorite quote?

“There is nothing radical about moral clarity.” – Alexandria Ocasio-Cortez

Emiliano Garcia

EMILIANO GARCIA

Junior Account Executive

Emiliano Garcia is a junior account executive at The TASC Group. Although he might appear elusive at first glance, he shines through his industrious commitment to his clients, perceptive nature and potent writing skills, albeit prolix at times. Emiliano has had the invaluable opportunity to start his PR career at The TASC Group joining the team as an intern in 2022 and working with diverse and inspiring nonprofit organizations making an impact in his communities.

Emiliano graduated from The City of College of New York with a bachelor’s in communications, specializing in PR and advertising. He was the 2022 recipient of The TASC Group’s Diversity, Equity and Inclusion Scholarship for the summer semester winning a $2,500 scholarship and an internship at TASC.

Outside of the office, he leads a double life as a thrill seeker, going to concerts at least once a month to mosh. He is also an avid Nikon-only photographer because he cannot yet afford a Sony a7 III mirrorless camera.

What do you love most about working in public relations?
I love explaining what I do for a living to my friends and family over and over again. And that’s a good thing. “Jack of all trades is a master of none, but oftentimes better than a master of one.” I enjoy immersing myself in different subject matters to channel my creativity and help people along the way too.

What has been one of your favorite campaigns to work on?
It’s definitely our ongoing asbestos litigation campaign against Johnson & Johnson and other Fortune 500 companies that are using bankruptcy to con dying victims and their families. It brings me great satisfaction to dig into court dockets and use their words against them.

What do you like to do in your spare time?

Play acoustic and electric guitar, go on photoshoots, go to high-octane metal concerts, collect Star Wars figures (everything but the sequel trilogy) and watch horror movies.

What is your favorite part about living in New York City?
I love that there is always something new to explore.

If you could only eat one food for the rest of your life, what would it be?
Tacos – real ones.

Vanessa Hsia

VANESSA HSIA

Senior Account Executive

Vanessa is a storyteller and comms strategist based in New York City. In the past five years, she has worked across social impact, non-profit and political communications spaces. Prior to joining TASC, Vanessa led PR strategy for Sesame Workshop’s U.S. Social Impact initiatives, ensuring resources on racial justice and autism acceptance effectively reach families across the country.

Vanessa received her Bachelors of Arts in French and international studies from the University of California Irvine and considers both California and Taiwan her home. In her spare time, Vanessa is a writer and amateur analog photographer; she is particularly interested in memories from the Chinese diaspora and storytelling as a means for collective liberation.

What do you love most about working in public relations?
I love being a part of shaping the news and informing public opinion. I see language as an imperfect, ever evolving and powerful tool for changemaking.

What do you like to do in your spare time?
I love walking around the city with my camera, a good book and a coffee.

What is your favorite part about living in New York City?

The ability to live slowly while the city moves quickly. There’s always something new to try, interesting strangers to meet — and you’re able to do it all on your own terms, at your own pace.

If you could only eat one food for the rest of your life, what would it be?
Soondubu jjigae.

What’s the best advice you’ve ever received?

Others’ perceptions of you are not for you to carry.

chavonne

CHAVONNE JONES

Senior Counselor

Chavonne Jones serves as a senior advisor and counselor with The TASC Group and has assisted TASC’s clients in a variety of fields, including crisis communications, diversity, equity & inclusion work, national thought leadership development and media relations.

Chavonne is a public relations consultant and senior vice president at FleishmanHillard. She has many years of experience in the development and execution of media campaigns for both B2B and consumer clients across industries, including finance, legal, human resources, technology, healthcare, consumer products, automotive and energy, among others.

As a result of her media skills and strong relationships with key journalists, Chavonne has a solid track record of landing coverage for clients in top-tier outlets, including The Wall Street Journal, The New York Times, Financial Times, Fortune, Forbes, TIME, Bloomberg, CNBC, Reuters, Harvard Business Review, USA Today, FOX Business and more.

In 2019, Chavonne served as treasurer and a board member for the Public Relations Society of America’s New York Chapter. She is a 2018 recipient of PRWeek’s “40 Under 40” award and The Network Journal’s “40 Under Forty” Dynamic Achievers Award. Chavonne is also a member of Chief, a private network for powerful women executives across industries.

Previously, Chavonne previously served as senior vice president at Weber Shandwick where she executed media campaigns for a range of clients from Fortune 500 companies to start-ups and nonprofits. Her client roster included IBM, Experian, Bayer, Enel, TIAA, Sealed Air, Essity, Boston Consulting Group and a host of others.

Chavonne holds a Master of Science degree in public relations from the S.I. Newhouse School of Public Communications at Syracuse University. She earned a Bachelor of Arts degree with a double major in journalism and mass media and communications from Rutgers University in New Brunswick, New Jersey.

What do you love most about working in public relations? 
The overall creative process: the act of building campaigns, brands, and thought leadership from a single idea; raising awareness of social causes and issues to help communities; and working with and learning from talented people from all over the U.S. and the world.

What has been a highlight in your career so far? 
I have many career highlights, but a major one has been building my own consultancy.

What do you like to do in your spare time? 

Fitness, reading and learning new things, enjoying good food, being in nature, spending time with friends and family, etc.

If you could only eat one food for the rest of your life, what would it be? 
I love many foods, but Thai food is up there. My salads are addictive too. 🙂

What’s the best advice you’ve ever received?

I’ve received lots of great advice over the years, but one that sticks out for me is simple: “Do what makes you happy.” In your career, life, etc.

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JENNIFER LAWRENCE

Director

Jennifer is an award-winning publicist specializing in public relations and communications for advocacy and mission-driven organizations. She primarily works with clients in the education, public awareness, nonprofit and political landscapes. A deep thinker and top-tier strategist, she is skilled at shaping organizational branding and messaging, crafting thought leadership campaigns, managing high-profile and fast-paced projects and securing local, national and international media opportunities for clients across sectors. She also is responsible for the mentorship and training of junior staff.

Jennifer has a background in cause marketing, advertising, city government and the nonprofit sector having worked at organizations such as the City of Austin, the Livestrong Foundation, the Ad Council and Major League Baseball’s technology arm. She has also served as a Spanish-language translator and advertising copywriter for national brands, drawing on her background being raised in Mexico.

Named a Top Woman in PR by PRNews, Jennifer has led national media campaigns, promoted grassroots movements and managed crisis communications. She has won numerous industry recognitions for her work at The TASC Group including PRSA-NY’s Big Apple awards, PRNews Nonprofit awards and a Gold Stevie Award from the American Business Awards.

Her award-winning work has included promoting Oyate Group’s Bronx Rising Initiative, which resulted in 40,000 New Yorkers being vaccinated against COVID-19 by the organization and over 700 media hits in one year in local, national, multicultural and international media outlets covering the nonprofit’s efforts. She also led on the years-long thought leadership campaign for David C. Banks on his successful bid to become New York City Schools Chancellor.

A graduate of the University of Texas at Austin, she holds a Bachelor of Science in public relations and a certificate in business foundations.

What has been one of your favorite campaigns to work on? 
Commemorating the 10-year anniversary of the Sandy Hook shooting with the Catherine Violet Hubbard Animal Sanctuary was one of the most impactful experiences for me at The TASC Group. We had the honor of working with Catherine’s mother to share Catherine’s spirit and kindness with the world and contribute to the future of the animal sanctuary that keeps her memory alive and gives back to the community in her honor.

What would your coworkers say are your greatest strengths? 
Confident, clever, intuitive, funny, skilled organizer of strategy and teams, direct and to-the-point, level-headed and a voice of reason. 🙂

What do you like to do in your spare time?

Explore the restaurants and coffee shops of Brooklyn, watch bad reality tv with friends and Pilates and Muay Thai.

If you could only eat one food for the rest of your life, what would it be?
Idk but it would be covered in hot sauce.

What’s your favorite quote?
“Talking isn’t doing.” – Shakespeare

Jocelyn Leon

JOCELIN LEON

Account Executive

Jocelin is a public relations professional working closely with clients in the education, public awareness, nonprofit and entertainment industries. She has a background in PR for the restaurant and hospitality industries.

Jocelin has led and assisted in major national and local campaigns helping garner local and national media attention and promoting grassroots movements. She is adept at understanding and meeting client goals and excels at identifying the right media targets for her clients and securing positive coverage of their missions.

Some of her most notable work includes her involvement with the Catherine Violet Hubbard Animal Sanctuary in anticipation of its groundbreaking ceremony commemorating the 10-year anniversary of Sandy Hook, which resulted in more than 750 media hits in outlets including CNN, NBC News, AP News and more. Additionally, she has been instrumental in raising awareness of and garnering support for the New York Free Admission Campaign, a vital initiative striving to enact legislation that mandates a comprehensive examination of the laws pertaining to New Yorkers’ entitlement to free admission to city museums and institutions.

Jocelin is bilingual with Spanish being her second language. She graduated from West Virginia University with a Bachelor of Science in strategic communications and minored in fashion merchandising and sociology.

What do you love most about working in public relations? 
I love that I get the opportunity to be a storyteller. It’s an exciting part of my day to craft compelling narratives and shape the way organizations and individuals are perceived by the public.

What has been one of your favorite campaigns to work on? 
The Catherine Violet Hubbard Animal Sanctuary campaign was one of my favorites to date. We collaborated closely with their team throughout the year, allowing me to fully immerse myself in their impactful work. From the campaign’s inception to its culmination on the 10-year anniversary of the Sandy Hook tragedy, being involved every step of the way was an awe-inspiring journey. Securing coverage of their profound message of compassion in prestigious national media outlets and garnering attention from influential local sources felt like a triumph. The heartfelt feedback we received from readers and listeners who were deeply moved by their message served as a deeply gratifying reward.

What would your coworkers say are your greatest strengths? (Ask two folks!)

My coworkers would say that some of my greatest strengths are being proactive and being a “get it done” type of person.

What do you like to do in your spare time?
I love attending music festivals and concerts.

What’s the best advice you’ve ever received?
I was told to never compare my journey with others. Everyone has their own path and timing, and focusing on my progress without getting caught up in comparisons leads to greater contentment and personal fulfillment.

Kyle McIntyre

KYLE MCINTYRE

Junior Account Executive

Kyle is a public policy professional with a passion for strategic communication and a background in political campaigns and government. Since 2016, Kyle has worked on nearly a dozen campaigns across New York, Louisiana and Kentucky.

Before joining The TASC Group in 2022, Kyle worked at the Office of Westchester County Executive George Latimer in White Plains, New York. As an intergovernmental relations aide there, Kyle worked with municipal leaders, County agencies and school superintendents to organize pediatric vaccination clinics, equitably distribute at-home rapid test kits and monitor shifting COVID-19 trends from community to community.

A graduate of Tulane University, Kyle received a bachelor’s degree in political science and homeland security. When he’s not working, Kyle enjoys planning road trips, seeing live music, navigating The Strand bookstore and uncovering new coffee shops in the city. A native of Westchester County, Kyle currently lives in Brooklyn.

What do you love most about working in public relations?
You get to learn about so many different issues and areas of policy!

What has been one of your favorite campaigns to work on?
I really enjoyed working with the I WILL GRADUATE team and staffing I WILL GRADUATE DAY at the Barclays Center in Brooklyn!

What would your coworkers say are your greatest strengths? (Ask two folks!)

“He’s persistent” and has a “heart of gold.”

What show and/or movie have you recently seen that you would recommend?
Just finished Barry on HBO (it was excellent!)

What’s your favorite quote?
“Life is what happens to you while you’re busy making other plans.”

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ANGELIKA SEAMAN

Account Executive

Angelika is a public relations specialist who has worked across multiple industries including hospitality, social media management, marketing and event planning and management. Her experience spans from consumer goods and tech to non-profit organizations and reputation management clients.

After graduating from Ithaca College with a Bachelor of Science in integrated marketing communications, Angelika pursued a master’s degree at Northeastern University in corporate and organizational communication with a concentration in public relations. During her time in Boston, she worked at a digital marketing firm and was a barista at a local café. Additionally, she was an active member of The Philanthropy Connection, a non-profit organization local to Cambridge, Massachusetts where she sat on the marketing and social media Committees.

Now an NYC resident, Angelika enjoys visiting the many museums, restaurants and landmarks the city has to offer. She’s an avid runner and in her free time, she can be found taking in the sunset on a jog along the West Side Highway.

What do you love most about working in public relations?
The people. Both internally – whether working at an agency, in-house, etc., and externally – working with a roster of unique clients and media. As an extrovert, I love getting to meet new people and learn about their backgrounds. I find that there’s a very human part of what we do in the PR industry that can’t truly be replicated by the likes of AI or other rising technologies.

What has been a highlight in your career so far?
Joining TASC! Up until this spring, my post-grad agency experience consisted primarily of working with B2B tech and consumer goods clients and – while there were plenty of interesting moments within those spaces – getting to work with an agency that’s dedicated to supporting mission-driven businesses, nonprofits and social-advocacy causes and campaigns has been a really exciting pivot in my career.

What is your favorite part about living in New York City?

The energy. There’s always something fun/different to do and interesting new people to meet! I’ve been a part of cookbook-book clubs, run clubs, taken pasta-making classes and have some of the best memories from days when I mill about flea markets or the local parks.

If you could only eat one food for the rest of your life, what would it be?
Penne-pizza (yes, that’s pasta ON pizza.)

What’s the best advice you’ve ever received?
Learn to enjoy your own company. Whether it’s going to the theater alone (perk: you don’t have to share your snacks) or reading a book on a sunny restaurant patio while sipping a crisp glass of wine, there’s a real strength in embracing being solo from time-to-time.

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GRACE SEIDEL

Account Associate

Grace is a public relations professional in New York City who is passionate about driving conversations that pave the way for social action. She is a graduate of the Hussman School of Media and Journalism at the University of North Carolina at Chapel Hill. She concurrently pursued a BA in Political Science, focusing on international politics, with a minor in Spanish for the Legal Professions.

During her time at Carolina, Grace’s interest in advocacy and social justice translated into her work on the Graig Meyer for North Carolina Senate campaign. Here, she helped to explore the critical role of media accessibility in North Carolina. In addition, she worked in the Middle East to help bridge the connection between countries that have historically been in conflict. Grace ultimately aims to create a more compassionate world with her communications and media background.

What do you love most about working in public relations?
Every day is a new and exciting challenge!

What do you like to do in your spare time?
Try new restaurants, go thrifting, see new musicals, and travel!

What song do you currently have on repeat?

Put Your Records On by Ritt Momney

What’s the best advice you’ve ever received?
The opportunity would not arise if you were not ready for it – trust that you are capable.

What’s your favorite quote?
“Your value doesn’t decrease based on someone’s inability to see your worth”

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ALANA STALLINGS

Intern

Alana Stallings is a graduate from Scripps College in Claremont with a degree in English and a minor in media studies. She is a published author, poet, and video artist with a passion for helping others coax their ideas out of the confines of concept and into the arena of successful external comprehension. She believes that every human contains a revolutionary idea if given the correct support.

Over the past three years Alana has worked as a videographer, editor, storyboard consultant, and was awarded multiple academic grants by her college to perform independent research. When she is not working, her free time is often hoarded by spontaneous bouts of home furniture reorganization. She also enjoy making music, getting crafty, finding the next great page-turner and writing movie analyses in her Notes app.

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ADRIANA TORRES-PLAZA

Account Executive

Adriana is a public relations professional, writer, strategist and student designer with more than five years of experience supporting non-profit, philanthropic, corporate and consumer clients with their social impact and advocacy communications. At The TASC Group, Adriana leads the strategy and execution of various accounts working in education, journalism and science communication.

Prior to joining TASC, Adriana worked on Weber Shandwick’s NYC social impact team for three years, where she helped drive purpose campaigns for global brands. Adriana began her career with nonprofits in Washington D.C. focused on sustainable fashion and international migration. She received her Bachelor of Arts in human geography and international relations from Durham University in the United Kingdom.

What has been a highlight in your career so far?
In the past year, ghostwriting and placing an op-ed in the Washington Post.

What would your coworkers say are your greatest strengths? (Ask two folks!)
Allegedly, I am a “deep thinker, creative and realistically idealistic.”

What do you like to do in your spare time?

Rest! Run! Do some creative stuff! Read! Sit in parks with friends!

If you could only eat one food for the rest of your life, what would it be?
Peanuts because I heard once that this person ate only peanuts for one year and survived.

What’s the best advice you’ve ever received?
Listen to your intuition.

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KAREN URGILES

Intern

Karen Urgiles is a driven and ambitious sophomore at Baruch College, pursuing a BBA in marketing management with a minor in psychology. She is currently interning at The TASC Group, where she brings her dynamic and innovative thinking to the team. Karen has a broad background in marketing, research and education, and her professional experience includes significant contributions to well-known enterprises, demonstrating her capacity for adaptation, innovation and productive teamwork. 
 
Recently, Karen completed an externship at Beats by Dre, where she actively contributed to the brand’s strategic initiatives by conducting a comprehensive survey engaging with nine college students to uncover macro consumer trends. This initiative aimed to promote benchmarking and differentiation, ensuring that the brand maintains a distinctive and competitive edge in the market. 
 
In her spare time, Karen enjoys reading self-awareness books while visiting antique coffee shops around NYC. She also has a passion for fashion and enjoys shopping online or at stores for her extensive collection of clothes. Karen is driven by a strong passion for mental health advocacy, consistently seeking to support those in need. 

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