Over the past 40 years, NYU’s Tisch School of the Arts has established itself as one of the world’s leading performing and cinema arts training centers. Alumni include many prominent artists.
The school hosts an annual gala to honor prestigious alumni who are industry leaders in their field, and to celebrate young artists still at Tisch. For several years, we have managed the PR operation for the gala, with two overall goals: creating a well-attended red carpet that befits the caliber and quality of the A-list celebrities participating; and getting national media exposure in order to continue to build and strengthen the reputation of the school.
These galas have honored the likes of Martin Scorsese, Spike Lee, Brett Ratner, Alec Baldwin, Billy Crystal, Marcia Gay Harden, Ron Howard and Brian Grazer, among others, and we have built a red carpet event that rivals most any in the entertainment industry. We have also generated coverage in the The New York Times, New York Magazine, Entertainment Tonight, Extra, Access Hollywood, The Wall Street Journal, New York Daily News, New York Post, The Hollywood Reporter, Variety, CNN, People magazine, the Associated Press, Reuters, Vanity Fair, FOX News, ABC’s The View, Huffington Post,The Washington Post, USA Today and other outlets.
TASC has been able to put Tisch School of the Arts at the forefront of the conversation, highlighting the achievements of the institution as well as prominent celebrity alumni.