The Challenge: After being criticized by the media and industry leaders for their lack of understanding and support of women and diversity in the industry, LifeSci Advisors, an investor-relations company in the life sciences industry, hired TASC to help launch a campaign to create substantive change and strengthen their reputation in the industry.
Our Strategy: TASC recommended that LifeSci create an advisory board to guide its efforts and support programs for women in the industry. LifeSci launched its own Board Placement Initiative (BPI) to place more female leaders on corporate Boards of Directors. LifeSci also supported a summer STEM program for girls, and forged a partnership to support a board training program to prepare female executives for board seats. The company’s CEO, Michael Rice, spoke at gender diversity panels nationwide, positioning him as an ally and thought leader on the issue. TASC worked to generate positive press attention for the company’s work and for Rice.
Results: In a one-year period, TASC secured over 40 major media hits that helped recruit industry support for LifeSci’s efforts and improve the reputation of the company. One year after being criticized, the company received positive press for their work on gender diversity. The company also placed 9 women on corporate boards in one year. Perhaps most notably, over the course of the year, the company’s most vocal critics became allies in their gender diversity work.