The Challenge: Prepaid debit card company RushCard hired The TASC Group to raise brand awareness, publicize new product launches and offers to current and potential customers and expand the company’s customer base.
Our Strategy: TASC encouraged the company to slash fees to be more competitive in the marketplace and remove the stigma that RushCard was taking advantage of customers. TASC also leveraged co-founder Russell Simmons’ reputation to reach and engage with customers. We made product announcements strategically in news outlets read and viewed by RushCard’s top markets, with a special focus on ethnic media outlets in areas where customers live. TASC also set up strategic meetings with consumers right organizations like Consumers Union to increase brand recognition and enhance brand reputation.
Results: Our work generated coverage in popular mainstream media such as Fast Company, Consumer Reports Magazine, New York Daily News, The New York Times, BET and in over 200 community based NNPA newspapers. Stories also appeared in finance industry outlets American Banker, PYMNTS.com, Yahoo! Finance, Pay Before and Payments Source. After meeting with the Consumers Union, the RushCard received a “Recommended” status from Consumer Reports Magazine.