The Challenge: Groundbreaking audiobook company Audible, the world’s largest producer and distributor of audio content, retained TASC to help them connect to consumers, improve unaided brand awareness and grow their subscription base.
TASC targeted A-list national, regional and local media outlets with new messaging that made Audible more accessible and exciting to the media and consumers. TASC forged strong relationships with top-tier journalists covering consumer literature, book reviews, and celebrity news. We also worked to seed stories on announcements about dramatic new projects featuring A-List actors and performers, both original content and classic audiobook releases, and technology innovations to improve customer experience.
TASC generated over 450 media placements in international, national and local media, yielding 199.5 million media impressions, including coverage by The TODAY Show, The Wall Street Journal, Los Angeles Times, USA Today, Rolling Stone, Vanity Fair, The Washington Post, the Associated Press and front page A1 story in The New York Times which applauded Audible’s wide selection of original content and multi-cast audio drama projects. TASC’s work strengthened the company’s B2B marketing efforts, improved talent partnerships and helped to double unaided brand awareness.